Campaign Videos

Kellie

Kellie represents the 15-29 year old demographic of birthing people in the Black community. Stylish and energetic, she never misses a trend, and her baby shower registry is packed with must-have gifts of the season. A seasoned Auntie surprises her with one gift she didn’t know she needed.

Kai

Kai represents the 30-39 year old demographic and queer segment of the Black community. An early career artist with a moderate income, their birth plan has been shattered by an unexpected life event. Members of their chosen family pool resources to help restore their dream birth.

Valerie

Valerie represents the 40 plus year old demographic of the Black community. Mid-career and high income, she’s starting her family later in life. Overwhelmed by responsibilities at work and planning the perfect birth, her family and friends gift her the one thing she hadn’t thought of.